The Shreveport-Bossier City Convention & Tourist Bureau (SBCTB) will enter into cooperative marketing efforts with non-profit organizations on a case-by-case basis. Any request for funds from SBCTB under the Cooperative Printing Program must follow these general guidelines. These guidelines are general and may not pertain to all organizations; each request will be considered individually and the Review Committee of SBCTB will make the final decision. Prior to printing, the request must be approved and the Co-op Printing Contract signed. If you have any questions please contact Brandy Evans, bevans@sbctb.org or 318-222-9391. To request a copy of the application form contact Debbie Hudson, dhudson@sbctb.org or 318-222-9391.
Monetary Considerations
Provided the request falls within the Cooperative Printing Policy guidelines and the mission of the SBCTB, we will consider supporting up to 50% (a maximum of $2,000.00) of the total project per calendar year per organization.
If five (5) or more organizations wish to create joint promotional material, the monetary support from SBCTB may be increased to a maximum of $3,500 with the organizations still providing 50% of the funds of the total project per calendar year, per joint organization project.
Type of organization, event or attraction
Requirements for the organization, event or attraction:
Must either be a member of the Louisiana Travel Promotion Association (LTPA) or buy a listing in the Louisiana Tour Guide/louisianatravel.com ($100.00). (Contact Tracy Young at 318-865-4713)
Must be a non-profit organization.
Purpose must coincide with the mission of SBCTB.
Literature/Brochures
Requirements for the copy and design of the promotional literature:
Must be approved by a representative of the SBCTB before printing or pre-press occurs.
Must include the name, logo, phone number and website of the SBCTB for tourist information.
Must provide camera-ready materials to the SBCTB.
Distribution
SBCTB must receive a minimum of 1,000 brochures for local visitor center distribution and at least one of the following three (3) procedures must be followed:
Distributed on the Certified Travel Folder.
Sent to all Louisiana State Welcome Centers.
Distributed by LTPA statewide visitor center distribution program.
Timeline:
If the event takes place on a specific date, the literature must be ready for distribution at least 45 days prior to the event. If organization is promoting a year round or seasonal attraction or event, the timeliness of the literature will be taken into consideration as a part of the copy and design requirements. Request for assistance should be received by the SBCTB at least three months prior to the event. Upon completion of the project, which has previously been agreed to and followed the guidelines of the policy, reimbursement with proper documentation will be given.
