In partnership with North Star Destination Strategies, the Shreveport-Bossier Convention & Tourist Bureau identified what our area represents to our visitors and locals alike and developed that into a brand for our partners. Shreveport-Bossier: Louisiana's Other Side is that unique combination of two great American heritages that sets Shreveport-Bossier apart. It’s a little Cajun, a little Texas. You’ll find the combination reflected in our mouth-watering dining, where spicy crawfish may be combined with flavorful Texas steak. Or you might find it in our music, with nightclubs and concerts for jazz, country, bluegrass, folk, zydeco, and everything in between. There’s no place like it in America, a world of color and sound, taste and entertainment, elegant Southern charm and a relaxed attitude that suggest you kick off your boots and stay a while.
Our Brand Identity Book provides information about the brand and the guidelines for using it.
Downloadable zipped file of Louisiana's Other Side backgrounds
Downloadable zipped file of Louisiana's Other Side brand files
Downloadable zipped file of Louisiana's Other Side brand font files
Downloadable zipped file of Louisiana's Other Side brand logo files