HOTEL, RESTAURANT AND ATTRACTION INCENTIVE PROGRAM
OPPORTUNITIES TO REDEEM INCENTIVE POINTS:
Familiarization Tours
Convention
Mardi Gras Meeting Planners Fam, Feb 8-11, 2007
Tourism
Mardi Gras Bash ($25 or 25 Incentive Points- Limit two attendees per Bash per business)*
*The 2nd year of this Mardi Gras party along the parade route. This party is only open to out of town bus groups and the local tourism industry.
Krewe of Centaur Mardi Gras Bash, downtown riverfront, 1-6 p.m., February 10, 2007
Krewe of Gemini Mardi Gras Bash, downtown riverfront, 1-6 p.m., February 17, 2007
Communication
Mardi Gras Media Tour Fam, Feb. 15-18, 2007
Outdoor Journalist Media Tour Fam, June TBD
Holiday Trail of Lights Media Tour Fam, Nov. TBD
State Sponsored Media Trip Fam, TBD
Certified Distribution
You can take advantage of two months brochure distribution through Certified Brochure Display Services in the local Shreveport-Bossier City hotels, restaurants, attractions only. Distribution also includes the Louisiana Boardwalk, Red River District, Visitor Centers and the new Shreveport Convention Center.
Current clients of Certified Brochure Display Services cannot participate in this incentive program and the distribution is valid for only two months during the calendar year subject to brochure rack availability.
$200 or 200 points Value
Advertising Schedule
Group Travel Planet Magazine through LTPA - $2,250 for 1/3 pg 4C ad; offered bi-monthly, space closes 45 days prior to publication
Trade Shows: Convention (500 points) Tourism (100 points or $100)
January
Meetings South through LTPA (convention market) - $712 for a 4C ad in March issue; space closes January 2, 2007
*Southern Living through LTPA – $2,560 for 4C Travel Planner ad; space closes January 2, 2007
*AAA Texas Journey & AAA Southern Traveler through LTPA – $1,665 for 4C Travel Planner ad; space closes January 2, 2007
*Spring Newspaper Insert through LTPA (1.5 million circulation) - $1,554 for 4C Travel Planner ad; space closes January 2, 2007
2x2 Newspaper Advertising through LTPA - $650 for 3.75” x 2” 4 color ad; year round
*Media e-newsletter, space reservation closes Dec. 31
*Consumer e-newsletter, space reservation closes Dec. 31
The Times Preview Ad, space closes and materials due Jan. 5
February
2x2 Newspaper Advertising through LTPA - $650 for 3.75” x 2” 4 color ad; year round
*LTPA Louisiana Tour Guide – $1,150 for 1/8 pg B&W or $2,070 for 1/8 pg 4C; space closes February 1, 2007
Consumer e-newsletter, space reservation closes Jan. 15
The Times Preview Ad, space closes and materials due Feb. 2
March
2x2 Newspaper Advertising through LTPA - $650 for 3.75” x 2” 4 color ad; year round
LTPA Summer Fun Brochure - $200 for 25 word listing; space closes March 1, 2007
*Texas Monthly through LTPA - $1,875 for 4C Travel Planner ad; space closes March 1, 2007
Shreveport-Bossier City Convention and Tourist Bureau Visitor Guide ad; space closes March 31
Consumer e-newsletter, space reservation closes Feb. 15
The Times Preview Ad, space closes and materials due Feb. 23
April
2x2 Newspaper Advertising through LTPA - $650 for 3.75” x 2” 4 color ad; year round
Media e-newsletter, space reservation closes March 15, 2007
Consumer e-newsletter, space reservation closes March 15, 2007
The Times Preview Ad, space closes and materials due March 30
May
2x2 Newspaper Advertising through LTPA - $650 for 3.75” x 2” 4 color ad; year round
*LTPA “Appetizers” Book (Group Tour Planner) - $150 for 25 words and a B&W picture or logo; space closes May 1, 2007
Consumer e-newsletter, space reservation closes April 15, 2007
The Times Preview Ad, space closes and materials due May 4
June
2x2 Newspaper Advertising through LTPA - $650 for 3.75” x 2” 4 color ad; year round
Consumer e-newsletter, space reservation closes May 15
The Times Preview Ad, space closes and materials due June 22
July
2x2 Newspaper Advertising through LTPA - $650 for 3.75” x 2” 4 color ad; year round
Consumer e-newsletter, space reservation closes June 15, 2007
The Times Preview Ad, space closes and materials due July 6
August
2x2 Newspaper Advertising through LTPA - $650 for 3.75” x 2” 4 color ad; year round
LTPA Christmas in Louisiana Brochure - $200 for 25 word listing; space closes August 1, 2007
Consumer e-newsletter, space reservation closes July 15, 2007
The Times Preview Ad, space closes and materials due Aug. 24
September
2x2 Newspaper Advertising through LTPA - $650 for 3.75” x 2” 4 color ad; year round
Media e-newsletter, space reservation Aug. 15, 2007
Consumer e-newsletter, space reservation Aug. 15, 2007
The Times Preview Ad, space closes and materials due Sept. 21
October
2x2 Newspaper Advertising through LTPA - $650 for 3.75” x 2” 4 color ad; year round
*LTPA Travel Folders (group tour market) - $450 for a 4C brochure listing; space closes October 1, 2006
Media e-newsletter, space reservation Sept. 15, 2007
Consumer e-newsletter, space reservation Sept. 15, 2007
The Times Preview Ad, space closes and materials due Oct. 12
November
2x2 Newspaper Advertising through LTPA - $650 for 3.75” x 2” 4 color ad; year round
Consumer e-newsletter, space reservation Oct. 15, 2007
The Times Preview Ad, space closes and materials due Nov. 16
December
2x2 Newspaper Advertising through LTPA - $650 for 3.75” x 2” 4 color ad; year round
Consumer e-newsletter, space reservation Nov. 15, 2007
*You must be a member of Louisiana Travel Promotion Association (LTPA) to take advantage of any advertising program offered through LTPA. SBCTB will cover up to half the cost of these ads. Space is limited and offered on a first-come, first-served basis. For more information or to reserve your space for an opportunity below, contact Tracy Young, our area’s LTPA field representative, at tyoung@ltpa.org or 318-990-2140.
Shreveport-Bossier City Visitor Guide Advertising
Display Ad Sizes and Rates
Full Page $2,116
1/2 Page $1,256
1/3 Page $893
1/4 Page $735
Color Charge $315
Banner Ad $368
(color)
Banner Ad $315
(black & white)
Premium Positions *Premium positions are first offered to advertisers that were previously on that page
Back Cover $6,353
Inside Front $2,888
Inside Back $2,541
Center Spread $5,775
Back of Map $6,825
Color $315
All display ad purchases also include a complimentary 20-word listing in the Visitors Guide, plus your location on the map in the CVG. These prices are subject to change, but are not considered buy-in opportunities.
*All rates are net rates. Agencies add 15%.
To place your ad or for assistance in creating your ad, contact:
Lora Fairchild at 318-222-0409 ext. 104
Jay Covington at 318-222-0409 ext. 100
*E-newsletter ads are worth 100 points. 2 ads per newsletter. The consumer e-newsletter goes out to more than 10,000 consumers who receive information about what there is to see and do in Shreveport-Bossier City. The media newsletter goes out more than 3,000 media outlets across the country. First come, first served basis.
To place an ad in The Times Preview, please contact Charlie Jones with the Shreveport Times at 318-459-3230 or cnjones@gannett.com.