LED-lit Bakowski Bridge of Lights on the Texas Street Bridge over the Red River in the foreground, Bossier City skyline against a night sky in background


Destination Master Plan and Rebrand

In a historic partnership, the Shreveport-Bossier Convention and Tourist Bureau (SBCTB), together with the City of Shreveport, City of Bossier City, Greater Shreveport Chamber of Commerce, Bossier Chamber of Commerce, Shreveport-Bossier African American Chamber of Commerce, and other local community organizations are working together to develop a Destination Master Plan and Community Brand.

The primary goal of the Destination Master Plan is to set goals and create initiatives over the next 10 years to attract more investment into the community and increase overall visitor spending here. The project will provide a wider variety of jobs, increase the local tax base, help fund community amenities and services, support special events, attract corporate investment and relocation, enhance civic pride, and improve overall quality of life. Learn more about what a destination master plan is here.

Thus far, the creation of the Destination Master Plan and Rebrand has been informed by:

  • One-on-one meetings with residents
  • Focus groups with residents in different industry sectors
  • Town hall meetings held at three locations - Alphonse Jackson Jr. Hall at Southern University Shreveport, Louisiana Tech Research Institute Academic Success Center at Bossier Parish Community College and at Market 104, located within Hilton Shreveport
  • Results from a resident sentiment survey that received over 1,000 responses from Caddo and Bossier Parish residents



Here is a recap from the three town hall meetings.