The Shreveport-Bossier Attractions Association is a membership organization for Caddo-Bossier attractions that supports sustainable growth and attendance through exposure, education, resources and representation. The SBAA is governed by a board of directors.
The Shreveport-Bossier Attractions Association, in conjunction with the Shreveport-Bossier Convention and Tourist Bureau, provides four educational opportunities a year to help local attractions grow their customer base, enhance their marketing and improve their financial outlook. SBAA members in good standing may attend the seminars free of charge. The fee for non-members is $20.
The SBAA seminars are for tourism-related attractions such as annual events, art galleries, festivals, museums, nature centers, outdoor recreation, performing arts, and tour guides.