Louisiana’s Other Side Brand

In partnership with North Star Destination Strategies, the Shreveport-Bossier Convention and Tourist Bureau identified the area’s brand – Shreveport-Bossier: Louisiana’s Other Side. This brand speaks to the geographical position of the north Louisiana cities and its distinct personality.

Shreveport-Bossier: Louisiana’s Other Side is a mixture of the spicy Cajun attitude and wide-open Texas spirit. It’s a unique destination in northwest Louisiana where Creole meets cowboy. It’s where hot crawfish meets big Texas steaks. You have to come here to experience the vast musical heritage and stand on the stage where Elvis Presley had his first professional debut, shop on the riverfront, tango with Lady Luck at five Vegas-style casinos or catch a heart-pounding race at the racetrack. If you are looking for a destination that offers variety and spice of life, then you’ve come to the right place. Click here to see the Louisiana's Other Side brand book.