The Shreveport-Bossier Convention and Tourist Bureau will host the 2021 North Louisiana Travel Outlook Conference (NLTOC) on Tuesday, Sept. 14 from 8 a.m. – 2 p.m. at the Shreveport Convention Center. The NLTOC will be an in-person symposium that gives tourism professionals a rare opportunity to learn from national, state, and local tourism experts, who will be sharing information about the impacts of COVID-19 and recovery efforts for the future. Registration is $35 and includes lunch.
“2020 was a long year of ebbs and flows for everyone, but COVID-19’s incessant strike on tourism was irrefutable,” said Stacy Brown, president of the Tourist Bureau. “We witnessed grave effects on our community’s restaurants, hotels, attractions, retail shops, venues, events, casinos and more. Our organization is working diligently to ensure that all attendees are able to use the North Louisiana Travel Outlook Conference as a vessel for economic resources, travel insight, and expert optimism as we continue to combat COVID-19.”
The purpose of the NLTOC is to inform tourism and hospitality industry partners about the current and future impact of COVID-19, as tourism is a vital part of north Louisiana’s economy. Returning as this year’s keynote speaker is Adam Sacks. Sacks is the president of Tourism Economics, an Oxford Economics company dedicated to analytically based consulting to the tourism sector.
Adam will share tourism trends and insights to help hospitality partners navigate the damaging effects of COVID-19, as well as budget and forecast for 2022.
There will be additional sessions about future branding initiatives, local economic development efforts, festival safety protocols, and keynote lunch motivational speaker Scott Muscutt, general manager of the Shreveport Mudbugs.
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- Face masks required
- Six-foot spacing
- Hand sanitizer stations